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Toni Suárez Rios edited this page Mar 17, 2024 · 3 revisions

Welcome to the Laravel UTM-Parameters Package Wiki!

The Laravel UTM-Parameters package offers a powerful solution for handling UTM (Urchin Tracking Module) parameters in Laravel applications. Whether you're tracking the effectiveness of marketing campaigns, personalizing user experiences, or optimizing conversion rates, this package provides the tools and functionalities you need.

Installation

Get started with the Laravel UTM-Parameters package by following our comprehensive installation guide and documentation. Whether you're a beginner or an experienced Laravel developer, our resources will help you harness the full potential of UTM parameter tracking in your applications.

Features

  • Middleware Integration: Easily capture and process UTM parameters using Laravel middleware, ensuring consistent handling across your application.
  • Session Management: Store UTM parameters in session for seamless tracking and retrieval throughout the user's session.
  • Security Measures: Implement measures to protect against UTM parameter tampering and ensure data integrity.
  • Helper Functions: Convenient helper functions for retrieving and manipulating UTM parameters, simplifying your development workflow.

Use Cases

Explore various use cases to discover the versatility of the Laravel UTM-Parameters package:

  • A/B Testing: Test different variations of content or design to optimize user engagement.
  • Social Media Tracking: Monitor the effectiveness of your social media marketing efforts and personalize content accordingly.
  • Lead Attribution: Attribute leads to specific marketing campaigns or channels for accurate analysis.
  • Offline Marketing Integration: Integrate offline marketing efforts with online tracking for comprehensive analytics.
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