The following tasks were performed during this project:
- Performed exploratory data analysis on a data set containing 200 columns and 2500 records, to gain insight on demographic distribution, and to identify and handle missing values through data imputation.
- Used K-modes clustering to identify devices being used by different types of users.
- Trained Support Vector Machines to gauge optimal advertisement channels to be utilized by the marketing firm to ensure maximum reach.
This repository contains the following: