Umbraco Personalisation Groups

What it does

Umbraco Personalisation Groups is an Umbraco package intended to allow personalisation of content to different groups of site visitors.

It can be downloaded and installed from: https://our.umbraco.org/projects/website-utilities/personalisation-groups

It contains a few different pieces:

• An interface for and various implementations of different personalisation group criteria (e.g. "time of day", "day of week")
• Implementation of the following criteria:
  • Authentication status
  • Cookie key presence/absence and value matching
  • Country (via IP matching)
  • Day of week
  • Number of site visits
  • Pages viewed
  • Referrer
  • Session key presence/absence and value matching
  • Time of day
  • Umbraco member group
  • Umbraco member profile field
  • Umbraco member type
• An extensible mechanism to allow other criteria to be created and loaded from other assemblies
• A property editor with associated angular controllers/views that provide the means of configuring personalisation groups based on the available criteria
• A single extension method on IPublishedContent named ShowToVisitor() that allows checking if the content should be available for the current site visitor

Using the package

Installation

Firstly install the package in the usual way.

Once installed you'll find a few additional components:

• Personalisation Groups Folder is a document type purely used to organise your personalisation groups. By default you can create it at root and within it create further instances of itself.
• Personalisation Group is a document type where the group itself is created. You can place these inside the folders. It comes with a single property called Group definition of a data type also provided with this package.
• Personalisation group definition the data type provided to allow the definition of personalisation group, based on a new property editor provided in the dll installed with the package.
• Personalisation group picker is an data type instance of the multi-node tree picker property editor, for the selection of groups for given piece of content

There's also a NuGet installer if you prefer to use that:

PM> Install-Package UmbracoPersonalisationGroups

However this will only install the dll, not the document types and data types. As such I'd reccommend if you do want to use NuGet for ease of updates, do the following:

• Install the package from our.umbraco.org
• Then install from NuGet to get the dll as a package reference

Example usage

• Within the "Content" section, create a root node of type Personalisation Groups Folder, called Personalisation Groups
• Switch to "Developer" and find the Personalisation group picker data type. Set the root node to be the node you just created.
• Back to "Content", as a child of the node you just created, create a node of type Personalisation Group called, for example, Weekday morning visitors
  • Set the Match option to All
  • Add a new criteria of type Day of week and tick the boxes for Monday to Friday.
  • Add a second criteria of type Time of day and add a range of 0000 to 1200
  • Save and publish

• Now go to "Settings" and find the document type for a piece of content you want to personalise. For example with the Fanoe Starter Kit you could select the Blog Post document type

• Add a new field of type Personsalisation group picker with an alias of personalisationGroups.

  • If you don't like this alias you can use a different one, but you will also need to add the following appSetting key to your config file:

  <add key="personalisationGroups.groupPickerAlias" value="myCustomAlias"/> 
  

• Back to "Content" again, find or create a page of this document type and pick the Weekday morning visitors personalisation group

• Finally you need to amend your template to make use of the personalisation group via new extension method that will be available on instances of IPublishedContent, named ShowToVisitor(), as described below.

Templating

Personalising repeated content

A typical example would be to personalise a list of repeated content to only show items that are appropriate for the current site visitor. Here's how you might do that:

@foreach (var post in Model.Content.Children.Where(x => x.ShowToVisitor()))
{
    <h2>@post.Name</h2>
}

With a little more work you can also personalise an individual page. One way to do this would be to create sub-nodes of a page of a new type called e.g. "Page Variation". This document type should contain all the fields common to the parent page that you might want to personalise - e.g. title, body text, image - and an instance of the "Personalisation group picker". You could then implement some logic on the parent page template to pull back the first of the sub-nodes that match the current site visitor. If one is found, you can display the content from that sub-node rather than what's defined for the page. And if not, display the default content for the page. Something like:

@{
	var personalisedContent = Model.Content.Children.Where(x => x.ShowToVisitor()).FirstOrDefault();
	string title, bodyText;
	if (personalisedContent != null) 
	{
		title = personalisedContent.Name;
		bodyText = personalisedContent.GetPropertyValue<string>("bodyText");
	}
	else 
	{
		title = Model.Content.Name;
		bodyText = Model.Content.GetPropertyValue<string>("bodyText");	
	}
}

<h1>@title</h1>
<p>@bodyText</p>

Configuration

No configuration is required if you are happy to accept the default behaviour of the package. The following optional keys can be added to your web.config appSettings though if required to amend this.

• <add key="personalisationGroups.groupPickerAlias" value="myCustomAlias"/> - amends the alias that must be used when creating a property field of type personalisation group picker
• <add key="personalisationGroups.geoLocationCountryDatabasePath" value="/my/custom/relative/path"/> - amends the convention path for where the IP-country geolocation database can be found see below for more details.
• <add key="personalisationGroups.includeCriteria" value="alias1,alias2"/> - provides the specific list of criteria to make available for creating personsaliation groups
• <add key="personalisationGroups.excludeCriteria" value="alias1,alias2"/> - provides a list of criteria to exclude from the full list of available criteria made available for creating personsaliation groups
• <add key="personalisationGroups.numberOfVisitsTrackingCookieExpiryInDays" value="90"/> - sets the expiry time for the cookie used for number of visits page tracking for the pages viewed criteria (default if not provided is 90)
• <add key="personalisationGroups.viewedPagesTrackingCookieExpiryInDays" value="90"/> - sets the expiry time for the cookie used for viewed page tracking for the pages viewed criteria (default if not provided is 90)

How it works

Personalisation group criteria (IPersonalisationGroupCriteria)

Group criteria all implement an interface IPersonalisationGroupCriteria which provides a few properties to identify and describe the criteria as well as a single method - MatchesVisitor().

Implementations of this interface must provide logic in this method for checking whether the current site visitor matches the definition provided using a JSON syntax supported by the criteria. So for example the DayOfWeekPersonalisationGroupCriteria expects a simple JSON array of day numbers - e.g. [1, 3, 5] - which is compared with the current day to determine a match.

PersonalisationGroupMatcher

PersonalisationGroupMatcher is a static class that when first instantiated will scan all loaded assemblies for implementations of the IPersonalisationGroupCriteria interface and store references to them. It's in this way the package will support extensions through the development of other criteria that may not be in the core package itself.

It then makes these criteria available to application logic that needs to create group definitions based on them and to check if a given definition matches the related criteria.

PersonalisationGroupDefinitionPropertyEditor

PersonalisationGroupDefinitionPropertyEditor defines an Umbraco property editor for the definition of the personalisation groups. It has a related angular view and controller, and also ensures the angular assets required for the specific criteria that are provided with the core package are loaded and available for use.

PersonalisationGroupDefinitionController

PersonalisationGroupDefinitionController is a server-side controller that provides logic and resources to the angular view and controller used for the property editor. It provides JSON end-points for the retrieval of the available criteria via HTTP requests. It also provides methods for the retrieval of the angular assets that are provided as embedded resources in the package dll (or any extension dlls). See http://www.nibble.be/?p=415 for more detail on how this technique is implemented.

Angular views and controllers

The primary view and controller for the property editor are editor.html and editor.controller.js respectively.

In addition to these, each criteria has it's own view and controller that provide a user friendly means of configuring the definitions, named definition.editor.html and definition.editor.controller.js which are loaded via a call to the Umbraco dialogService. All are provided as embedded resources.

Each criteria also has an angular service named definition.translator.js responsible for translating the JSON syntax into something more human readable. So again for example the DayOfWeekPersonalisationGroupCriteria will render "Sunday, Tuesday, Thursday" from [1, 3, 5].

PublishedContentExtensions

PublishedContentExtensions defines the extension method on IPublishedContent named ShowToVisitor(bool showIfNoGroupsDefined = true). This implements the following logic:

• Checks for a group picker on the content.
  • If there's not one then we return the default value passed in the showIfNoGroupsDefined parameter (which if not provided, defaults to true, indicating to show to everyone).
• If found get the list of groups picked
  • If no groups are found then again we return the default value passed in the showIfNoGroupsDefined parameter.
• For each group picked, see if the definition provided matches the current site visitor.
  • If any one of them does, we return true (indicating to show the content)
  • If none of them do, we return false (indicating to hide the content)

Notes on particular criteria

Country

The country criteria uses the free GeoLite2 IP to country database made available by Maxmind.com. It'll look for it in /App_Data/GeoLite2-Country.mmdb or at the path specified in the following appSetting:

<add key="personalisationGroups.geoLocationCountryDatabasePath" value="/my/custom/relative/path"/> 

Pages viewed

In order to support personalising content to site visitors that have seen or not seen particular pages we need to track which pages they have viewed. This is implemented using a cookie named personalisationGroupsPagesViewed that will be written and amended on each page request. It has a default expiry of 90 days but you can amend this in configuration. The cookie expiry slides, so if the site is used again before it expires, the values stored remain.

If you don't want this cookie to be written, you can remove this criteria from the list available to select via configuration (see above). If you do that, the criteria can't be used and the page tracking behaviour will be switched off.

How to extend it

The idea moving forward is that not every criteria will necessarily be provided by the core package - it should be extensible by developers looking to implement something that might be quite specific to their application. This should be mostly straightforward. Due to the fact that the criteria that are made available come from a scan of all loaded assemblies, it should only be necessary to provide a dll with an implementation of IPersonalisationGroupCriteria and a unique Alias property, along with the definition editor angular view, controller and translation service - definition.editor.html, definition.editor.controller.js and definition.definition.translator.js respectively.

The C# files can sit anywhere of course. The client-side files should live in App_Plugins/UmbracoPersonalisationGroups/GetResourceForCriteria/<criteriaAlias.

As with other Umbraco packages, you'll also need to create a package.manifest file listing out the additional JavaScript files you need. It should live in App_Plugins/UmbracoPersonalisationGroups/ and look like this:

{
    javascript: [
        '~/App_Plugins/UmbracoPersonalisationGroups/GetResourceForCriteria/myAlias/definition.editor.controller.js',
        '~/App_Plugins/UmbracoPersonalisationGroups/GetResourceForCriteria/myAlias/definition.translator.js'
    ]    
}

Troubleshooting/known issues

If you run into a problem with the data type failing to load when running with debug="false", this is because it's necessary to whitelist the domains in use. See the forum post here along with links for discussion and resolution details. In summary though:

• Open Config\ClientDependency.config
• Find the bundleDomains attribute
• Add a comma separated list of the domains you are using

This has been resolved from version 0.1.11 for the criteria provided with the package, but there still looks to be a problem if you have created your own criteria using embedded resources as I've done so in the core package. And then, even the bundleDomains workaround doesn't help. So I believe it's necessary to avoid those and have the client-side files on disk as described in the section above.

Version history

• 0.1.0
  • Initial release
• 0.1.1
  • Converted member type, group and profile field criteria to use drop-down list of available options for selection rather than free-text entry
• 0.1.2
  • Added comparison (greater than, less than etc.) options for session, cookie and member profile field
  • Fixed issue with saving of definition of day of week criteria
• 0.1.3
  • Added configuration option to specifically include or exclude certain criteria
• 0.1.4
  • Fixed some JavaScript errors in rendering translations for empty values
• 0.1.5
  • Amended time of day criteria internal JSON format to store times as strings rather than numbers (was causing some cross-browser issues)
• 0.1.6
  • No code changes - added missing dll to package
• 0.1.7
  • Added pages viewed criteria
• 0.1.8
  • Fixed issue where adding a new criteria but cancelling left an empty one that needed to be deleted
• 0.1.9
  • Added referrer criteria
• 0.1.10
  • Added number of site visits criteria
• 0.1.11
  • Fix for issue where embedded resources couldn't be loaded with debug="false" unless client dependency was configured with the domains in use - thanks to James Jackson-South for the pull request.
• 0.1.12
  • Removed a hard-coded test IP address from the CountryPersonalisationGroupCriteria implementation
• 0.1.13
  • Fixed a reported issue with loading criteria from assemblies
• 0.1.14
  • Provided an optional boolean parameter to the ShowToVisitor extension method allowing the caller to indicate that if no groups have been configured the content should be shown or hidden. Previously shown was assumed and this is still the default for this parameter.