Some additional wording (#19)

README.md

@@ -1,31 +1,32 @@
-# Arduino Pro IDE
-The Arduino IDE for advanced users and developers.
+# Arduino Pro IDE 
+The new Arduino Pro IDE bring features that address the needs of advanced users whilst retaining continuity with the simple "classic" Arduino IDE.
+
+*This repo is an a preview of the final product and has to be considered as an unstable *alpha* version.*
 
 ## Idea
-The new Arduino IDE is a completely new Development Environment for Arduino Programming based on more modern technologies.
-This repo is a preview of the final product and has to be considered as an unstable *alpha* version.
+The new Arduino Pro IDE is a completely new Development Environment for Arduino Programming based on more modern technologies. 
 
 ## Getting Started
 
 ### Download
-You can find the last published version in the [Releases Section](https://github.com/arduino/arduino-pro-ide/releases) of this repo
+
+You can download this alpha preview for testing and feedback from the [Releases Section](https://github.com/arduino/arduino-pro-ide/releases) of this repo. *Note this is not a production release!*
 
 ### Install a core to support your board 
 The Arduino Pro IDE does not provide pre-installed cores, to have board support you have to install a core by using the menu
 
     Tools -> Board Manager...
 
-Then search for your board and install the proper core.
+Then search for your board and install the appropriate core.
 
 ## User Feedback and Issue Report
-We need your help in improving the product, before releasing the source code we want to move out of the alpha and we need your help.
-Please test the Arduino Pro IDE and report us bugs or feature requests at: https://github.com/arduino/arduino-pro-ide/issues
+Before releasing the source code we want to move out of the alpha and we want your feedback to do this! Please test the Arduino Pro IDE and report bugs or feature requests at: https://github.com/arduino/arduino-pro-ide/issues
 
 ## Technology
 The Arduino Pro IDE is based on the following technologies:
 
 * [Arduino CLI](https://github.com/arduino/arduino-cli)
- Used in daemon mode is providing all the main Arduino features
+ running in daemon mode provides all the main Arduino features
 * [Eclipse Theia](https://github.com/eclipse-theia/theia)
 The frontend of the application is based on this [Open Source IDE](https://theia-ide.org/) 
 * [Electron](https://github.com/electron/electron)