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Using CTE's, JOINs, and a number of Subqueries in SQL the RFM analysis unpacks the Recency, Frequency and Monetary Value of customers and the products sold to effectively know who our customers are and to benchmark the performance of various products against one another
PhelelaniM/Sales_RFM_Analysis
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Using CTE's, JOINs, and a number of Subqueries in SQL the RFM analysis unpacks the Recency, Frequency and Monetary Value of customers and the products sold to effectively know who our customers are and to benchmark the performance of various products against one another
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