Clarify "targeted advertising" versus "cross-site targeted advertising"?

[michaelkleber]

Section 5.6 says that GPC is explicitly not intended to prevent "a publisher targeting ads to a user on its website based on that user’s previous activity on that same site". But Sections 5.2 and 5.3 say that in Colorado and Connecticut, "the GPC signal will be intended to communicate a request to opt out of both the sale of their personal information and the use of their personal information for targeted advertising."

At face value I thought these were in conflict with one another. Per the side chat in today's meeting, perhaps I am mistaken, and 5.2/5.3 are only trying to refer to "cross-site targeted advertising" rather than all "targeted advertising".

If indeed the phrase "targeted advertising" is meant to always imply "cross-site", we should either explicitly say that, or use the full phrase each time. (I am personally nervous about explicitly saying that the "cross-site" part is implicit: we are discussion the specific details of many laws, and I wouldn't want us to accidentally mis-characterize some jurisdiction's law based on our adopting a non-universal conventional meaning for the phrase.)

[npdoty]

Sounds like there may be agreement here on clarifying the terminology, and also that removing a lot of the legal implications language might decrease the potential conflicts here. Justin to propose a small change as needed.

[AramZS]

In the PATWG's charter we talk about

Ways in which new features might enable inappropriate processing include (but are not limited to) enabling of cross-site or cross context recognition of users or enabling same-site or same-context recognition of users across the clearing of state.

is that maybe the type of language we want to specify here with the same supporting language?