Data Preprocessing: As the data is categorical format, we are using One Hot Encoding to convert into numerical format
Apriori Algorithm: frequent item sets & association rules. A leverage value of 0 indicates independence. Range will be [-1 1]. A high conviction value means that the consequent is highly depending on the antecedent and range [0 inf]. Lift Ratio > 1 is a good influential rule in selecting the associated transactions.