Project for customer management in the Marketing Analytics Department of a large retail bank. The aim of this project is to know which marketing activity effectively retains customers. We have information about individual customer profitability (CLV) and a survey was conducted as well. A research model explaining/predicting individual customer p…

A website contains the main workflow of a company, like customer management, order management etc

This application optimizes technical sales workflows by combining customer relationship management with data analysis tools for marketing and predictive analytics, enabling efficient management of client interactions, sales opportunities, orders, and invoices, while improving strategies and customer engagement through data-driven insights.