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campaign-analytics

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The repository includes various analytics techniques and models that can be used to identify which campaigns are generating the most traffic, leads, and conversions. Additionally, the repository also provides various data visualization tools that can be used to create reports and dashboards to monitor the performance of digital advertising campaign

  • Updated Feb 9, 2023
  • Python

This project focuses on modeling campaign performance data for Looker, helping determine which campaigns to scale up or cut back. It aggregates metrics over the last 7 and 30 days, providing actionable insights for budget optimization and performance improvement.

  • Updated Dec 1, 2024

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