nbactions.xml

<?xml version="1.0" encoding="UTF-8"?>
<actions>
        <action>
            <actionName>CUSTOM-maven-tomcat7-run-war</actionName>
            <displayName>maven-tomcat7-run-war</displayName>
            <goals>
                <goal>tomcat7:run-war</goal>
            </goals>
        </action>
        <action>
            <actionName>build</actionName>
            <packagings>
                <packaging>war</packaging>
            </packagings>
            <goals>
                <goal>package</goal>
            </goals>
        </action>
        <action>
            <actionName>run</actionName>
            <packagings>
                <packaging>war</packaging>
            </packagings>
            <goals>
                <goal>tomcat7:run-war</goal>
            </goals>
            <properties>
                <netbeans.deploy>true</netbeans.deploy>
            </properties>
        </action>
    </actions>