Merge pull request #713 from plausible/cms/articles/lightweight-web-a…

…nalytics

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_articles/lightweight-web-analytics.md

@@ -18,7 +18,7 @@ Having a fast loading website is one of the key elements of modern web developme
 
 What are the benefits of a fast loading website and why is site speed an important factor to consider? Let's take a look at some of the key elements:
 
-1. **People are impatient** and the slower your site loads the higher chance a significant part of your first-time visitors will close the browser tab or click on the back button. Page load time directly impacts the bounce rate. The average bounce rate for sites loading in under 2 seconds is 9% and it increases with the time spent loading. Bounce rate is at [38%](https://royal.pingdom.com/page-load-time-really-affect-bounce-rate/) for pages that take 5 seconds to load. Aim for your site to load within 2 seconds.
+1. **People are impatient** and the slower your site loads the higher chance a significant part of your first-time visitors will close the browser tab or click on the back button. Page load time directly impacts the [bounce rate](https://plausible.io/blog/bounce-rate#understanding-bounce-rate). The average bounce rate for sites loading in under 2 seconds is 9% and it increases with the time spent loading. Bounce rate is at [38%](https://royal.pingdom.com/page-load-time-really-affect-bounce-rate/) for pages that take 5 seconds to load. Aim for your site to load within 2 seconds.
 2. Search engines such as Google have **page speed as one of their ranking factors** which determine how sites rank in the search results. A slower page speed may result in your site ranking lower and getting fewer visitors from search than a faster loading site. Learn more about [Core Web Vitals](https://plausible.io/blog/page-experience-web-vitals).
 3. Browsers such as the Chrome browser are starting to **warn their users when they are about to visit a slow loading site**.
 4. A lighter and faster site generally means that less data is being transmitted and loaded which means that less electricity is used. **A lighter site emits less carbon** for each and every visitor.