Add more logging options

[sbordeyne]

We should be able to configure logging verbosity from the CLI. Seeing only warnings, or errors in some instances, or info (default), or verbose logs (for every single action of the build step)

Different log formats could also be implemented, as well as options to turn off pretty printing, or turn off colors, which can look wonky in some CI build logs that do not support ANSI escape sequences.

Options could be

--log-format [json,txt,pretty] 
--[no-]colors
--verbosity [debug,verbose,info,warning,errors]