diff --git a/.github/actions/download-verify-element-tarball/action.yml b/.github/actions/download-verify-element-tarball/action.yml
new file mode 100644
index 00000000000..978b27bae4b
--- /dev/null
+++ b/.github/actions/download-verify-element-tarball/action.yml
@@ -0,0 +1,33 @@
+name: Upload release assets
+description: Uploads assets to an existing release and optionally signs them
+inputs:
+    tag:
+        description: GitHub release tag to fetch assets from.
+        required: true
+    out-file-path:
+        description: Path to where the webapp should be extracted to.
+        required: true
+runs:
+    using: composite
+    steps:
+        - name: Download current version for its old bundles
+          id: current_download
+          uses: robinraju/release-downloader@a96f54c1b5f5e09e47d9504526e96febd949d4c2 # v1
+          with:
+              tag: steps.current_version.outputs.version
+              fileName: element-*.tar.gz*
+              out-file-path: ${{ runner.temp }}/download-verify-element-tarball
+
+        - name: Verify tarball
+          run: gpg --verify element-*.tar.gz.asc element-*.tar.gz
+          working-directory: ${{ runner.temp }}/download-verify-element-tarball
+
+        - name: Extract tarball
+          run: tar xvzf element-*.tar.gz -C webapp --strip-components=1
+          working-directory: ${{ runner.temp }}/download-verify-element-tarball
+
+        - name: Move webapp to out-file-path
+          run: mv ${{ runner.temp }}/download-verify-element-tarball/webapp ${{ inputs.out-file-path }}
+
+        - name: Clean up temp directory
+          run: rm -R ${{ runner.temp }}/download-verify-element-tarball
diff --git a/.github/workflows/deploy.yml b/.github/workflows/deploy.yml
new file mode 100644
index 00000000000..a41a4dcec74
--- /dev/null
+++ b/.github/workflows/deploy.yml
@@ -0,0 +1,88 @@
+# Manual deploy workflow for deploying to app.element.io & staging.element.io
+# Runs automatically for staging.element.io when an RC or Release is published
+# Note: Does *NOT* run automatically for app.element.io so that it gets tested on staging.element.io beforehand
+name: Build and Deploy ${{ inputs.site || 'staging.element.io' }}
+on:
+    release:
+        types: [published]
+    workflow_dispatch:
+        inputs:
+            site:
+                description: Which site to deploy to
+                required: true
+                default: staging.element.io
+                type: choice
+                options:
+                    - staging.element.io
+                    - app.element.io
+concurrency: ${{ inputs.site || 'staging.element.io' }}
+permissions: {}
+jobs:
+    deploy:
+        name: "Deploy to Cloudflare Pages"
+        runs-on: ubuntu-24.04
+        environment: ${{ inputs.site || 'staging.element.io' }}
+        permissions:
+            checks: read
+            deployments: write
+        env:
+            SITE: ${{ inputs.site || 'staging.element.io' }}
+        steps:
+            - name: Load GPG key
+              run: |
+                  curl https://packages.element.io/element-release-key.gpg | gpg --import
+                  gpg -k "$GPG_FINGERPRINT"
+              env:
+                  GPG_FINGERPRINT: ${{ secrets.GPG_FINGERPRINT }}
+
+            - name: Check current version on deployment
+              id: current_version
+              run: |
+                  echo "version=$(curl -s https://$SITE/version)" >> $GITHUB_OUTPUT
+
+            # The current version bundle melding dance is skipped if the version we're deploying is the same
+            # as then we're just doing a re-deploy of the same version with potentially different configs.
+            - name: Download current version for its old bundles
+              id: current_download
+              if: steps.current_version.outputs.version != github.ref_name
+              uses: element-hq/element-web/.github/actions/download-verify-element-tarball@${{ github.ref_name }}
+              with:
+                  tag: steps.current_version.outputs.version
+                  out-file-path: current_version
+
+            - name: Download target version
+              uses: element-hq/element-web/.github/actions/download-verify-element-tarball@${{ github.ref_name }}
+              with:
+                  tag: ${{ github.ref_name }}
+                  out-file-path: _deploy
+
+            - name: Merge current bundles into target
+              if: steps.current_download.outcome == 'success'
+              run: cp -vnpr current_version/bundles/* _deploy/bundles/
+
+            - name: Copy config
+              run: cp element.io/app/config.json _deploy/config.json
+
+            - name: Populate 404.html
+              run: echo "404 Not Found" > _deploy/404.html
+
+            - name: Populate _headers
+              run: cp .github/cfp_headers _deploy/_headers
+
+            - name: Wait for other steps to succeed
+              uses: t3chguy/wait-on-check-action@18541021811b56544d90e0f073401c2b99e249d6 # fork
+              with:
+                  ref: ${{ github.sha }}
+                  running-workflow-name: "Build and Deploy ${{ env.SITE }}"
+                  repo-token: ${{ secrets.GITHUB_TOKEN }}
+                  wait-interval: 10
+                  check-regexp: ^((?!SonarCloud|SonarQube|issue|board|label|Release|prepare|GitHub Pages).)*$
+
+            - name: Deploy to Cloudflare Pages
+              uses: cloudflare/pages-action@f0a1cd58cd66095dee69bfa18fa5efd1dde93bca # v1
+              with:
+                  apiToken: ${{ secrets.CF_PAGES_TOKEN }}
+                  accountId: ${{ secrets.CF_PAGES_ACCOUNT_ID }}
+                  projectName: ${{ env.SITE == 'staging.element.io' && 'element-web-staging' || 'element-web' }}
+                  directory: _deploy
+                  gitHubToken: ${{ secrets.GITHUB_TOKEN }}