diff --git a/package.json b/package.json
index 3773e3dce..ca6034153 100644
--- a/package.json
+++ b/package.json
@@ -69,6 +69,7 @@
     "@types/chai-as-promised": "^7.1.4",
     "@types/lodash": "^4.14.195",
     "@types/memoizee": "^0.4.7",
+    "@types/mime": "^3.0.3",
     "@types/mocha": "^10.0.1",
     "@types/ndjson": "^2.0.0",
     "@types/sinon": "^10.0.6",
@@ -132,6 +133,7 @@
     "handlebars": "^4.7.7",
     "lodash": "^4.17.21",
     "memoizee": "^0.4.15",
+    "mime": "^3.0.0",
     "ndjson": "^2.0.0",
     "p-throttle": "^4.1.1",
     "pinejs-client-core": "^6.12.0",
diff --git a/src/index.ts b/src/index.ts
index 07896d59f..b68760610 100644
--- a/src/index.ts
+++ b/src/index.ts
@@ -373,22 +373,29 @@ export const getSdk = function ($opts?: SdkOptions) {
 	 * @memberof balena
 	 *
 	 * @description
-	 * The utils instance used internally. This should not be necessary
-	 * in normal usage, but can be useful to handle some specific cases.
+	 * The utils instance offers some convenient features for clients.
 	 *
 	 * @example
 	 * balena.utils.mergePineOptions(
 	 *  { $expand: { device: { $select: ['id'] } } },
 	 *  { $expand: { device: { $select: ['name'] } } },
 	 * );
+	 *
+	 * @example
+	 * // Creating a new WebResourceFile in case 'File' API is not available.
+	 * new balena.utils.BalenaWebResourceFile(
+	 *   [fs.readFileSync('./file.tgz')],
+	 *   'file.tgz'
+	 * );
 	 */
 	Object.defineProperty(sdk, 'utils', {
 		enumerable: true,
 		configurable: true,
 		get() {
-			// eslint-disable-next-line @typescript-eslint/no-var-requires
-			const { mergePineOptions } = require('./util') as typeof import('./util');
-			return { mergePineOptions };
+			const { mergePineOptions, BalenaWebResourceFile } =
+				// eslint-disable-next-line @typescript-eslint/no-var-requires
+				require('./util') as typeof import('./util');
+			return { mergePineOptions, BalenaWebResourceFile };
 		},
 	});
 
diff --git a/src/models/organization.ts b/src/models/organization.ts
index 2a204935b..71b22c354 100644
--- a/src/models/organization.ts
+++ b/src/models/organization.ts
@@ -66,6 +66,31 @@ const getOrganizationModel = function (
 	 * balena.models.organization.create({ name:'MyOrganization' }).then(function(organization) {
 	 * 	console.log(organization);
 	 * });
+	 *
+	 * @example
+	 * balena.models.organization.create({
+	 *   name:'MyOrganization',
+	 *   logo_image: new balena.utils.BalenaWebResourceFile(
+	 *     [fs.readFileSync('./img.jpeg')],
+	 *     'img.jpeg'
+	 *   );
+	 * })
+	 * .then(function(organization) {
+	 *   console.log(organization);
+	 * });
+	 *
+	 * @example
+	 * balena.models.organization.create({
+	 *   name:'MyOrganization',
+	 *   // Only in case File API is avaialable (most browsers and Node 20+)
+	 *   logo_image: new File(
+	 *     imageContent,
+	 *     'img.jpeg'
+	 *   );
+	 * })
+	 * .then(function(organization) {
+	 *   console.log(organization);
+	 * });
 	 */
 	const create = function (
 		organization: BalenaSdk.PineSubmitBody<BalenaSdk.Organization>,
diff --git a/src/types/models.ts b/src/types/models.ts
index aa90f2ae7..5e9985f6c 100644
--- a/src/types/models.ts
+++ b/src/types/models.ts
@@ -6,6 +6,7 @@ import type {
 	OptionalNavigationResource,
 	ReverseNavigationResource,
 	ConceptTypeNavigationResource,
+	WebResource,
 } from '../../typings/pinejs-client-core';
 import type { AnyObject } from '../../typings/utils';
 
@@ -84,6 +85,7 @@ export interface Organization {
 	handle: string;
 	has_past_due_invoice_since__date: string | null;
 	is_frozen: boolean;
+	logo_image: WebResource;
 
 	application: ReverseNavigationResource<Application>;
 	/** includes__organization_membership */
diff --git a/src/util/index.ts b/src/util/index.ts
index 1c0139c59..30e355617 100644
--- a/src/util/index.ts
+++ b/src/util/index.ts
@@ -1,9 +1,12 @@
 import * as errors from 'balena-errors';
 import type * as Pine from '../../typings/pinejs-client-core';
 import type { IfDefined } from '../../typings/utils';
+import type { WebResourceFile } from 'balena-request';
+import * as mime from 'mime';
 
 export interface BalenaUtils {
 	mergePineOptions: typeof mergePineOptions;
+	BalenaWebResourceFile: typeof BalenaWebResourceFile;
 }
 
 export const notImplemented = () => {
@@ -349,3 +352,15 @@ export const limitedMap = <T, U>(
 		}
 	});
 };
+
+export class BalenaWebResourceFile extends Blob implements WebResourceFile {
+	public name: string;
+	constructor(blobParts: BlobPart[], name: string, options?: BlobPropertyBag) {
+		const opts = {
+			...options,
+			type: options?.type ?? mime.getType(name) ?? undefined,
+		};
+		super(blobParts, opts);
+		this.name = name;
+	}
+}
diff --git a/tests/integration/models/organization.spec.ts b/tests/integration/models/organization.spec.ts
index b7d313539..ae3fc757f 100644
--- a/tests/integration/models/organization.spec.ts
+++ b/tests/integration/models/organization.spec.ts
@@ -1,5 +1,6 @@
 import { expect } from 'chai';
 import parallel from 'mocha.parallel';
+import * as superagent from 'superagent';
 import {
 	balena,
 	credentials,
@@ -98,6 +99,27 @@ describe('Organization model', function () {
 					.that.is.not.equal(ctx.newOrg1.handle);
 				ctx.newOrg2 = org;
 			});
+
+			it('should be able to create an organization with a logo', async function () {
+				const org = await balena.models.organization.create({
+					name: 'org-with-logo',
+					logo_image: new balena.utils.BalenaWebResourceFile(
+						[Buffer.from('this is a test\n')],
+						'orglogo.png',
+					),
+				});
+
+				const fetchedOrg = await balena.models.organization.get(org.id, {
+					$select: ['id', 'logo_image'],
+				});
+				expect(fetchedOrg)
+					.to.have.nested.property('logo_image.href')
+					.that.is.a('string');
+
+				const res = await superagent.get(fetchedOrg.logo_image.href);
+				expect(res.status).to.equal(200);
+				expect(res.headers['content-length']).to.equal('15');
+			});
 		});
 	});
 
@@ -108,7 +130,7 @@ describe('Organization model', function () {
 					$orderby: 'id asc',
 				});
 				expect(orgs).to.be.an('array');
-				expect(orgs).to.have.lengthOf(3);
+				expect(orgs).to.have.lengthOf(4);
 				const [org1, org2, org3] = orgs;
 				expect(org1).to.deep.match(ctx.userInitialOrg);
 				expect(org2).to.deep.match(ctx.newOrg1);
diff --git a/typings/pinejs-client-core.d.ts b/typings/pinejs-client-core.d.ts
index a2c366159..f2663cb82 100644
--- a/typings/pinejs-client-core.d.ts
+++ b/typings/pinejs-client-core.d.ts
@@ -1,3 +1,4 @@
+import type { WebResourceFile } from 'balena-request';
 import type {
 	AnyObject,
 	PropsAssignableWithType,
@@ -143,6 +144,14 @@ export type PostResult<T> = SelectResultObject<
 	Exclude<StringKeyof<T>, PropsOfType<T, ReverseNavigationResource<object>>>
 >;
 
+export type WebResource = {
+	filename: string;
+	href: string;
+	content_type?: string;
+	content_disposition?: string;
+	size?: number;
+};
+
 // based on https://github.com/balena-io/pinejs-client-js/blob/master/core.d.ts
 
 type RawFilter =
@@ -379,10 +388,11 @@ export type ODataOptionsStrict<T> = Omit<
 export type ODataOptionsWithFilter<T> = ODataOptions<T> &
 	Required<Pick<ODataOptions<T>, '$filter'>>;
 
+export type ReplaceWebResource<K> = K extends WebResource ? WebResourceFile : K;
 export type SubmitBody<T> = {
 	[k in keyof T]?: T[k] extends AssociatedResource<object>
 		? number | null
-		: T[k];
+		: ReplaceWebResource<T[k]>;
 };
 
 type BaseResourceId =