Customer Segmentation and Market Basket Analysis, developed using Python, involves classification of customers in an Online Retail Store and study of their granular purchase behaviour. Helpful in devising strategies which uncovers deeper understanding of purchase decisions taken by the customers, determine appropriate product pricing and recommend as well.
- Data Import and Processing
- Exploratory Data Analysis
- Cohort Analysis
- RFM Analysis
- K-Means Clustering
- Association Rule Mining
- Recommendation