diff --git a/packages/theme/src/cli/commands/theme/pull.ts b/packages/theme/src/cli/commands/theme/pull.ts
index 67fd466ff8..3bb19c0850 100644
--- a/packages/theme/src/cli/commands/theme/pull.ts
+++ b/packages/theme/src/cli/commands/theme/pull.ts
@@ -70,6 +70,8 @@ If no theme is specified, then you're prompted to select the theme to pull from
       only: flags.only,
       ignore: flags.ignore,
       force: flags.force,
+      verbose: flags.verbose,
+      noColor: flags['no-color'],
     }
 
     await pull(pullFlags)
diff --git a/packages/theme/src/cli/services/pull.ts b/packages/theme/src/cli/services/pull.ts
index 059d4fcc10..6b03ba423c 100644
--- a/packages/theme/src/cli/services/pull.ts
+++ b/packages/theme/src/cli/services/pull.ts
@@ -6,6 +6,7 @@ import {showEmbeddedCLIWarning} from '../utilities/embedded-cli-warning.js'
 import {ensureThemeStore} from '../utilities/theme-store.js'
 import {DevelopmentThemeManager} from '../utilities/development-theme-manager.js'
 import {findOrSelectTheme} from '../utilities/theme-selector.js'
+import {configureCLIEnvironment} from '../utilities/cli-config.js'
 import {Theme} from '@shopify/cli-kit/node/themes/types'
 import {AdminSession, ensureAuthenticatedThemes} from '@shopify/cli-kit/node/session'
 import {fetchChecksums} from '@shopify/cli-kit/node/themes/api'
@@ -95,6 +96,7 @@ export interface PullFlags {
  * @param flags - All flags are optional.
  */
 export async function pull(flags: PullFlags): Promise<void> {
+  configureCLIEnvironment({verbose: flags.verbose, noColor: flags.noColor})
   showEmbeddedCLIWarning()
 
   const store = ensureThemeStore({store: flags.store})
diff --git a/packages/theme/src/cli/services/push.ts b/packages/theme/src/cli/services/push.ts
index f7fa99f95f..670359240a 100644
--- a/packages/theme/src/cli/services/push.ts
+++ b/packages/theme/src/cli/services/push.ts
@@ -6,6 +6,7 @@ import {ensureThemeStore} from '../utilities/theme-store.js'
 import {DevelopmentThemeManager} from '../utilities/development-theme-manager.js'
 import {findOrSelectTheme} from '../utilities/theme-selector.js'
 import {Role} from '../utilities/theme-selector/fetch.js'
+import {configureCLIEnvironment} from '../utilities/cli-config.js'
 import {AdminSession, ensureAuthenticatedThemes} from '@shopify/cli-kit/node/session'
 import {createTheme, fetchChecksums, publishTheme} from '@shopify/cli-kit/node/themes/api'
 import {Result, Theme} from '@shopify/cli-kit/node/themes/types'
@@ -110,6 +111,12 @@ export interface PushFlags {
  */
 export async function push(flags: PushFlags): Promise<void> {
   const {path} = flags
+
+  configureCLIEnvironment({
+    verbose: flags.verbose,
+    noColor: flags.noColor,
+  })
+
   const force = flags.force ?? false
 
   const store = ensureThemeStore({store: flags.store})
diff --git a/packages/theme/src/cli/utilities/cli-config.test.ts b/packages/theme/src/cli/utilities/cli-config.test.ts
new file mode 100644
index 0000000000..cc08f0d1c3
--- /dev/null
+++ b/packages/theme/src/cli/utilities/cli-config.test.ts
@@ -0,0 +1,67 @@
+import {configureCLIEnvironment} from './cli-config.js'
+import {globalFlags} from '@shopify/cli-kit/node/cli'
+import colors from '@shopify/cli-kit/node/colors'
+import {describe, expect, beforeEach, afterAll, test} from 'vitest'
+
+describe('configureCLIEnvironment', () => {
+  const originalEnv = process.env
+
+  beforeEach(() => {
+    process.env = {...originalEnv}
+    colors.level = 1
+  })
+
+  afterAll(() => {
+    process.env = originalEnv
+  })
+
+  describe('verbose', () => {
+    test('sets verbose environment variable when verbose is true', () => {
+      // Given
+      delete process.env[globalFlags.verbose.env!]
+
+      // When
+      configureCLIEnvironment({verbose: true})
+
+      // Then
+      expect(process.env[globalFlags.verbose.env!]).toBe('true')
+    })
+
+    test('does not set verbose environment variable when verbose is false', () => {
+      // Given
+      delete process.env[globalFlags.verbose.env!]
+
+      // When
+      configureCLIEnvironment({verbose: false})
+
+      // Then
+      expect(process.env[globalFlags.verbose.env!]).toBeUndefined()
+    })
+  })
+
+  describe('noColor', () => {
+    test('sets no-color environment variable when noColor is true', () => {
+      // Given
+      delete process.env[globalFlags['no-color'].env!]
+
+      // When
+      configureCLIEnvironment({noColor: true})
+
+      // Then
+      expect(colors.level).toBe(0)
+      expect(process.env.FORCE_COLOR).toBe('0')
+    })
+
+    test('does not set no-color environment variable when noColor is false', () => {
+      // Given
+      delete process.env[globalFlags['no-color'].env!]
+
+      // When
+      configureCLIEnvironment({noColor: false})
+
+      // Then
+      expect(colors.level).toBe(1)
+      expect(process.env.FORCE_COLOR).toBe('1')
+    })
+  })
+})
diff --git a/packages/theme/src/cli/utilities/cli-config.ts b/packages/theme/src/cli/utilities/cli-config.ts
new file mode 100644
index 0000000000..f644ae4a2d
--- /dev/null
+++ b/packages/theme/src/cli/utilities/cli-config.ts
@@ -0,0 +1,24 @@
+import {globalFlags} from '@shopify/cli-kit/node/cli'
+import colors from '@shopify/cli-kit/node/colors'
+
+interface CLIConfigOptions {
+  verbose?: boolean
+  noColor?: boolean
+}
+
+/**
+ * Emulates the environment setup that oCLI commands perform when executed theme commands are executed programmatically.
+ * Source: packages/cli-kit/src/public/node/cli.ts
+ *
+ * @param options - Configuration options for the CLI environment
+ */
+export function configureCLIEnvironment(options: CLIConfigOptions): void {
+  if (options.verbose) {
+    process.env[globalFlags.verbose.env!] = 'true'
+  }
+
+  if (options.noColor) {
+    colors.level = 0
+    process.env.FORCE_COLOR = '0'
+  }
+}