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The goal of this project is to determine how many NEW signups, demo requests, trials, paid workspaces, and monthly recurring revenue are being driven by a particular UTM campaign, medium, and/or source over any given time frame. A first-touch attribution model is preferred but other approaches are welcome.
Template repository for the projects and environment of the course: Analytics engineering with dbt
Please note that this sets some environment variables so if you create some new terminals please load them again.
License
Apache 2.0
About
The goal of this project is to determine how many NEW signups, demo requests, trials, paid workspaces, and monthly recurring revenue are being driven by a particular UTM campaign, medium, and/or source over any given time frame. A first-touch attribution model is preferred but other approaches are welcome.